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Eco-tourism is no longer a niche—it's a fast-growing global trend. Alongside this movement is the rapid rise in travelers using electric vehicles (EVs). While more tourists are choosing sustainable travel options, one persistent concern remains: range anxiety—the fear that they won’t find a charging station when they need one.
The Problem: Charging Deserts & Lost Opportunities
This anxiety is particularly pronounced in countries where EV infrastructure is still under development. In Slovenia, for instance, public EV charging infrastructure is still catching up, especially outside of urban areas. Many beautiful rural and nature-rich regions remain “charging deserts”, where tourists can’t easily find a place to charge their EV.
For travelers, charging their car should be convenient—not a stressful scavenger hunt. No one wants to waste precious holiday time searching for a charger or waiting at one far from their destination. That’s exactly why accommodations that offer on-site EV charging are seeing a competitive advantage. Guests prefer the peace of mind of charging while they rest, explore, or enjoy dinner, rather than taking detours for a basic need.
The Opportunity: EV Charging as a Game-Changer
The lack of widespread public EV charging isn't a problem—it’s an opportunity for hospitality providers in Slovenia to get ahead of the curve. By installing an EV charger on your property, you’re not just offering a useful amenity—you’re becoming a preferred choice for a high-potential market segment.
And here's the data to back it up.
The Market: 775,200 Reasons to Install an EV Charger
Using AI and available traffic data, it was possible to estimate that around 775,200 e-vignettes were sold for EVs in Slovenia in 2024. That’s hundreds of thousands of electric vehicles traveling through the country—many of them driven by foreign tourists looking for reliable, accessible charging options.
This isn't just a trend—it's a business opportunity with clear numbers behind it.
Who Are EV Tourists?
Understanding the typical EV traveler helps illustrate why this audience is worth catering to:
- Eco-conscious & tech-savvy: They often seek sustainable destinations and expect accommodations to reflect those values.
- High-spending demographic: Many EV drivers fall into the 25–45 age range and belong to higher income brackets.
- Experience-focused: They’re not just looking for a place to sleep—they want meaningful, eco-friendly experiences, often choosing accommodations that align with their values.
- Premium expectations: EV tourists are more likely to spend on premium services—if your hotel offers convenient EV charging, you’re ticking a major box.
Why Now? The Advantage of Installing Before Peak Season
Some hoteliers hesitate to install EV charging before the high season. But that’s actually the best possible time to act.
By having a charger ready for summer, you’re giving yourself an immediate edge—and an additional source of income right away. Our data shows that accommodations with EV chargers see a rise in both occupancy and revenue, especially when listed on travel platforms that filter by EV amenities.
And here’s the best part: Installation takes just 2 to 8 hours. That’s right—within a single day, you can offer a feature that increases bookings, enhances guest satisfaction, and builds your reputation as a sustainable, forward-thinking destination.
Remea’s Solution: Turnkey, Profitable, and Smart
At Remea, we offer a full-service EV charging solution, ready to launch as early as this summer. Our chargers can be installed quickly and come with smart management tools that allow you to:
- Control access to the charger
- Set your own pricing model
- Monitor usage through detailed analytics
- Decide whether it’s guest-only or also open to the public
You also get ongoing support and insights from our team.
Let’s Talk—For Free
The first step? A quick, non-binding consultation to assess your needs, location, and best-fit solution. It’s completely free, and our team is happy to answer any questions you have.
Conclusion
Installing an EV charging station at your accommodation is no longer just a nice-to-have — it’s a smart, future-proof investment that sets you apart from the competition. With a growing number of eco-conscious travelers arriving in Slovenia with electric vehicles and the public infrastructure still catching up, hospitality providers have a unique opportunity to fill that gap. By offering EV charging, you’re not only providing convenience to your guests but also increasing your revenue, enhancing your brand’s sustainability image, and attracting a high-value customer segment. And with Remea, this can be done quickly and seamlessly — just in time for the summer season.